Last Modified: December 1, 2020
Hydra NY, Inc., and its subsidiaries and affiliates operating under the Hydra Studios brand (“Hydra Studios”, “we” or “us”) operates the website located at https://www.hydranewyork.com, and related websites and desktop, mobile and other applications (the “Website”).
Children Under the Age of 13
The Services are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If you are under 13, you are not permitted to provide any information to or on the Services (including any information about yourself, such as your name, address, telephone number, email address or any screen name or username you may use). If we learn we have collected or received personal information from a child under 13 without verification of adult consent, we will delete that information.
Collection of Information
Information We Collect About You
We collect several types of information from and about users of the Services, some of which is personally identifiable and some of which is non-identifying or aggregated, including information:
- by which you may be personally identified, such as name, postal address, email address, telephone number, payment information, or any other identifier by which you may be contacted online or offline (“personal information”);
- that is about you but individually does not identify you; and/or
- about your internet connection, the equipment you use to access the Services and usage details.
We collect this information (i) directly from you when you provide it to us (online or in studio), (ii) automatically as you use the Services (which information may include usage details, Internet Protocol (IP) addresses and information collected through cookies, web beacons and other tracking technologies), and (iii) from third parties (such as our business partners).
Information You Provide to Us
We collect information from you when you contact us, register with our Website, sign up for a membership, reserve classes or sessions, make a purchase, or otherwise interact with our Website or our studio staff.
The information we collect on or through the Website or otherwise through your use of the Services varies based on your interaction with us and may include (i) information that you provide about yourself or others by using the Services, including information provided at the time of registering to use the Services (such as name, password, and email address), by posting material or by requesting further Services; (ii) records and copies of your correspondence (including email addresses), if you contact us; (iii) your responses to surveys that we might ask you to complete for research purposes; and (iv) details of any transactions you carry out through the Services, including information provided at the time of purchase or attempted purchase (such as name, password, email address, mailing address, shipping information, and payment information).
Information Collected Through Data Tracking Technologies
As you use the Services, we may use automatic data collection technologies to collect certain information about your devices, browsing actions and patterns, including details of your use of the Services (such as traffic data, location data, logs and other communication data) and information about your devices and internet connection (including your IP address, operating system and browser type).
The technologies we use for this automatic data collection may include:
- Log Information. We may automatically collect and store certain information in our server logs when you use the Services, including details about how you used the Services, IP address, and information specific to your device (such as system activity, hardware settings, browser type, and browser language).
- Device Identifiers. We may collect information about your device, such as your operating system, browsing information, hardware version, device settings, file and software names and types, mobile network information and device identifiers. This helps us measure how the Services are performing and improve the Services for you on your particular device.
- Location-Based Data. We may collect and process information about your geographic location (for example, through GPS signals) when you use the Services. We will not store or track your device location on an on-going basis or without your permission. We do not share precise geolocation data with third parties, other than our service providers as necessary to provide the Services.
- Analytics Data. We may also collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Services.
Why We Collect Information
The information we collect helps us to improve the Services and to deliver a better and more personalized experience, including by enabling us to estimate our user size and usage patterns, store information about your preferences, allowing us to customize the Services according to your individual interests, and recognize you when you use the Services.
Third-party Collection of Information
Some content or applications, including advertisements, on the Services may be served by third parties, including advertisers, ad networks and servers, content and application providers. These third parties may use tracking technologies to collect information about you when you use the Services. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
Hydra Studios does not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Your Choices About Our Use and Disclosure of Your Information below.
How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information, to:
- Provide you with the Services, and any other information, products or services that you request from us.
- Present our Website and their contents to you.
- Fulfill any other purpose for which you provide it.
- Give you notices about your account.
- Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including, if applicable, for billing and collection.
- Notify you when updates to the Services are available, and about changes to any products or services we offer or provide through the Services.
- Contact you about our own and third parties’ goods and services that may be of interest to you.
- Enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.
Additionally, we may use information that we collect about you or that you provide to us in any other way we may describe when you provide the information or for any other purposes with your consent.
With your permission, we may send you emails about product and/or service information, new products and/or services, and other brand updates.
Following termination or deactivation of an account, we may retain information and content for backup, archival, audit or other business purposes, or otherwise in accordance with applicable laws. We may maintain anonymized, de-identified or aggregated data, including usage data, for analytics purposes. If you have any questions about data retention or deletion, please email firstname.lastname@example.org.
For information about how you can opt out of certain uses of your information, see Your Choices About Our Use and Disclosure of Your Information below.
Disclosure of Your Information
We may disclose anonymized, de-identified or aggregated information about our users, and information that does not identify any individual, without restriction.
We may disclose personal information that we collect or you provide:
- To our subsidiaries and affiliates.
- To contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
- To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which personal information held by us is among the assets transferred.
- To third parties to market their products or services to you if you have consented to or not opted out of these disclosures. We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them.
- To fulfill the purpose for which you provide it.
- For any other purpose disclosed by us when you provide the information.
- With your consent.
- To comply with any court order, law or legal process, including to respond to any government or regulatory request.
- To enforce or apply our Terms of Service and other agreements, including for billing and collection purposes.
- If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Hydra Studios, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
We may also share aggregated, non-personally identifiable information publicly, including with users, partners or the press in order to, for example, demonstrate how the Services are used, evaluate industry trends, or to create our marketing materials. Any aggregated information shared this way will not contain any personal information.
Hydra Studios disclaims all liability for the disclosure of information (including health information) that you choose to submit voluntarily. You assume all such risks with regards to your use of the Services.
Your Choices About Our Use and Disclosure of Your Information
We strive to provide you with choices regarding the personal information you provide to us. This section describes mechanisms we provide for you to control certain uses and disclosures of your information.
- Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for advertising and marketing purposes as provided herein, you can opt-out by logging into the Services and adjusting your user preferences in your account profile or by sending us an email stating your request to email@example.com.
- Location Information. You can choose whether or not to allow the Services to collect and use real-time information about your device’s location through the device’s privacy settings. If you block the use of location information, some parts of the Services may then be inaccessible or not function properly.
- Promotional Offers. If you do not want us to use your email address or contact information to promote our own or third parties’ products or services as provided herein, you can opt-out by logging into the Services and adjusting your user preferences in your account profile or by sending us an email stating your request to firstname.lastname@example.org.
Users in the United States may opt out of many ad networks, including those we may work with on our Website. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page (http://www.aboutads.info/choices/) for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page (http://www.networkadvertising.org/choices/) for information about opting out of interest-based advertising and their choices regarding having information used by NAI members
Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Website or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on the DAA's website at www.aboutads.info or the NAI's website at www.networkadvertising.org.
Hydra Studios has processes in place that are designed to recognize web browser “do-not-track” signals. The Help portion of the toolbar on most browsers will tell you how to use your web browser’s do-not-track feature. Please be advised that we cannot guarantee that our processes will capture all such do-not-track signals.
If you are a European resident, you may have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at email@example.com. Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above, and that your information will be transferred outside of Europe, including to the United States.
Accessing and Correcting Your Information
You may review and update your account information by logging into your account and visiting your account profile or settings page. You may also send us an email at firstname.lastname@example.org to request access to, correct or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
California Privacy Rights
If you are a resident of the State of California, you may have certain data protection rights that can be exercised either by emailing us at email@example.com or mailing us at Hydra NY, Inc., 335 Madison Avenue, Floor 16, New York, NY 10017.
The California Consumer Privacy Act of 2018 (“CCPA”) provides additional rights to know, delete and opt out, and requires businesses collecting or disclosing personal information to provide notices and means to exercise rights. Your rights under the CCPA may include the right to delete the personal information we have collected from you; the right know certain information about our data practices; the right to opt-out of the sale of your personal information by us to third parties; and the right not to receive discriminatory treatment by us for the exercise of any of your rights.
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any information you provide to us through your use of the Services will be encrypted using industry standard technology. We cannot, however, ensure or warrant the security of any information you transmit to Hydra Studios or guarantee that your information on the Services may not be accessed, disclosed, altered, or destroyed by a breach of any of our physical, managerial, or technical safeguards.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to the Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted through the Services. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures we provide.
Privacy Notice relating to COVID-19
As the current circumstances and the needs of our community evolve, this Privacy Notice may be modified or updated in our sole discretion. If we make any changes to our Privacy Notice, we will post the revised document here and such changes will be effective immediately upon that posting. Please review this Privacy Notice periodically to ensure you are aware of any changes.
What Information We’re Collecting: We may collect certain information about your potential exposure to COVID-19 and health through periodic health declarations we ask you to complete. We may also collect measurements of your body temperature when you are at a studio. We will not record or store your body temperature measurement, but if your body temperature registers higher than our permitted threshold for studio access, we reserve the right to record and indicate in our system that you were denied entrance and are not eligible to return for 3 days. In addition, we may collect information provided by you, or a public health authority or other government agency, if you test positive for COVID-19, including information about how you interacted with Hydra Studios during the time in which you may have been infected with COVID-19. All of the foregoing is referred to in this Privacy Notice as “Screening Information”.
What We’re Doing with Screening Information: We collect and use Screening Information to help provide a safe environment for our members, guests, employees, and other studio visitors and to administer your access to our studios. We will use Screening Information in furtherance of those legitimate interests and business purposes. We will not use your Screening Information for any marketing or promotional purposes.
Your Options: At this time, Hydra Studios requires you to provide Screening Information as a condition of entry to its studios. However, if you are uncomfortable with providing any requested Screening Information or do not wish to consent to this Privacy Notice, we will refund your class or session purchase. Please contact firstname.lastname@example.org if you have any questions regarding our screening procedures or would like a refund of your purchase.